CAN Official is a lifestyle brand with a simple, yet affirming message: whatever it is you want to achieve, you CAN. Just as long as you believe it. Needed, right?

“CAN is a universal word that we use everyday that I have now turned into a positive brand to influence all generations.” - Nytram Dixon-Baker, Founder

Since launching in 2019, its founder Nytram Dixon-Baker has gone from creating a collection of hats – from classic baseball to trucker – to tracksuits. He’s also spoken publicly, offering words of encouragement. Here’s a snippet: 

You can discover more by following the movement on Instagram, and also:

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